NODWIN Gaming Bolsters Presence In US Market With New Entity

SUMMARY

NODWIN Gaming has incorporated a step down subsidiary called Nodwin Gaming USA Inc in the state of Delaware

Five months back, Nazara Technologies, the gaming startup's parent entity approved an infusion of INR 64 Cr in NODWIN's Singapore entity for global expansion

NODWIN Gaming is a youth centric esport and gaming focussed entertainment platform which was acquired by Nazara Technologies in 2018

Listed gaming major Nazara Technologies-owned NODWIN Gaming is strengthening its presence in the US esport market by setting up a new entity.

Nazara said in an exchange filing that NODWIN Gaming has incorporated Nodwin Gaming USA Inc in the state of Delaware.

The new entity is a wholly-owned subsidiary of NODWIN Gaming International Pte Ltd (NODWIN Singapore), owned by NODWIN Gaming.

The development comes almost five months after Nazara’s board approved the injection of INR 64 Cr in NODWIN Singapore for global expansion.

NODWIN Singapore already has a presence in the region as it holds a 57% stake in Freaks 4U, which has operations in the US market. The Berlin-based entity is a marketing services firm for gaming and esports.

Founded in 2015 by Akshat Rathee and Gautam Virk, NODWIN Gaming is youth centric esport and gaming focussed entertainment platform. It was acquired by Nazara in 2018 and is a strong contributor to its parent company’s topline.

NODWIN Gaming’s INR 427 Cr accounted for 38% share in Nazara’s total revenue of NR 1,138.3 Cr for the financial year ending March 31, 2024 (FY24).

The development comes at a time when North America is set to become one of the most valued esport and gaming markets in the world. As per research, the region is on its way to become a $1.1 Bn opportunity by 2033.

The new entity will be competing with the likes of major esport entertainment platforms namely ESL Gaming, Twitch and YouTube Gaming. Other legacy players include Intel, which has its gaming event Intel Extreme Masters and Microsoft which runs the Halo Championship Series.

The gaming startup has also invested in boosting its presence in other geographies of the world. For instance in January it acquired Ukrainian esport broadcasting platform StarLadder for an initial consideration of $5.5 Mn. The deal was a mix of cash consideration and share swap.

The startup already has its presence in major gaming hubs of the world which includes regions like North America, Middle East, parts of Africa, Europe and South East Asia. It is further planning to expand its empire in UAE and Turkey with the acquisition of Ninja Global FZCO, which owns assets in esports and gaming production in the region.

Today (On April 9), shares of Nazara Technologies closed 0.52% lower at INR 966.40 on the BSE.